Medford Technical Institute

THE SITUATION

Medford Technical Institute was launching its adult education program, offering classes for those looking to gain skills and certifications in trade professions.  

THE GOAL

The school wanted to run a commercial on local cable television stations to reach adults who may be interested in taking a class or achieving certification in a trade.

WHAT WE DID    

With a limited budget, we filmed the commercial on location, using the actual certified instructors as well as adult volunteers the play the roles of the students.  We also worked with a staff member to record the voiceover for the commercial.  It was her first time, and she did a great job.